Category Archives: promotions

New Rules for Making Music in the Digital Age

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1. Put it in perspective. The number of YouTube hits you have on any one video can communicate more than the number of sales that were made. For example, a video that has 50 million views may only have sold 50,000 units. Though this number may seem low, today’s industry actually deems it a success.

2. It’s what you can do for others. If you can prove that you will bring ticket sales and a line out the door, promoters, agents and club owners are far more likely to book you. Record labels will want to sign you if you already have an audience they can sell to. 
3. Money will most likely come later. Real success doesn’t happen overnight and you’ll need to grow your audience little by little. The longer it takes for you build your fan base, the more likely you’ll have a long-lasting career instead of being a one-hit wonder.
4. Create music regularly. With so much music available on the internet, fans have a shorter attention span than ever. Keep them excited about your music by putting out songs, even if they’re just acoustic covers or lyric videos, to stay at the forefront of their minds. 
5. Cultivate an organic audience. Friends and family are great for spreading the word about your career, but they don’t count as real fans. Finding an audience that loves your music without even knowing how great you are as a person will result in a loyal fan base.


What to Avoid: 4 Ways to Ruin Your Music Career

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Navigating the music industry can be tough, but there are four basic ways to ensure your career isn’t a flop. Pro Music Records has the tools to help you avoid these mishaps!


1. Depending on anyone but yourself to build your career
These days, having a solid fan base is essential to even getting noticed by a record label. They want artists who are working and developing their fan base, which means that you need to make sure you’re fulfilling fans’ needs (ie. putting up new material often, interacting with fans through comments).


2. Not having a serious web presence
Be everywhere. Not only do you need to be on Facebook, YouTube and Twitter, but using other platforms like Instagram or blogs can help reach your target demographic. This will make it easier to interact with your incoming fans, too.

  
3. Not selling merchandise
Selling a variety of merch at all your shows (and online) is key. It helps pay for all the little things that got you there, like gas and food. Not only does your stand or site need to exist, but it needs to be easy to get to and easy to purchase from.

  
4. Delivering subpar press kits
A strong, well-crafted press kit can greatly increase your chances of getting into a venue or onto a radio station. With only a few slots to fill, you’ll need to be noticed immediately through your marketing materials. A powerful bio, press release, EPK and one sheet can ensure your submission won’t simply get deleted.  

  
For music promotion services to get your work out to radio stations, blogs, podcasts and magazines, as well as merchandising and publicity services, visit www.promusicrecords.com. 


Millenials & Music: Building a Loyal Fan Base

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We’ve all heard the term “millennial,” which basically refers to the generation of young adults in our world. This demographic, which makes up 2/3 of any music artist’s fan base, has different expectations, spending and consumption behaviors than others. Recognizing how building brand loyalty among this sector can greatly contribute to making you a successful working artist. 


Millennials love music and are interacting with artists in different ways than previous generations. When reaching this group with music, it can be simple and easy with the many available avenues on the internet. Social media efficiently reaches the widest audiences, sharing your music on Facebook, LinkedIn, Twitter, YouTube, and Instagram. 

Listening and online interaction data can help marketing teams decide who to target with your music. Identifying who is watching your videos based on comments or likes or can help you accumulate even more fans. Given the wealth of information accessible to us through social data, understanding the audience you are trying to reach with your music is key to a profitable campaign. 
It can be tricky to know how to use the numbers available, so hiring a marketing manager can be an efficient way to carry out your campaign. Here at Pro Music Records we use the data to hone your primary audience, which may very well be millennials, and promote your music specifically to them. This can help your fan base grow exponentially, the crucial aspect to generating revenue and popularity in the industry.

Music Artists as Entrepreneurs: Building Your Empire

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Until recently, the only way to “make it” was to be picked by an A&R rep at a major record label, and even that didn’t guarantee success if the label dropped your record or cut your marketing budget. Today, your success is primarily up to you. You are your own CEO and your product is your music. Identifying multiple sources of revenue and having a team is the first step in thinking like an entrepreneur and forming your thriving business 

Develop Your Product & Identify an Audience
Think about exactly what it is you are making and how it is different from existing music. What genre do you mow identify with? Your personality and image are significant aspects of your business, too. Understanding how to develop your brand in the market is invaluable.
Next, find out who your customers or fans are. Use internet tools like Google Analytics, Facebook, Twitter and other social media channels to see who is listening, watching and commenting. Talking to fans after shows will allow you to figure out who your key demographic is. 
Get Your Music Out There
You’ll need to get your product to the market as quickly as possible, so release small and often on easily accessible digital platforms. If you don’t have the money to release a full length album, start with distributing singles every few months or EP’s. Cover Songs for your YouTube channel can keep fans interested without forcing you to spend thousands of dollars. Another good method is releasing a song to social media and telling fans you’ll release the next once you get a certain number of comments or likes. Promotions are key to building your fan base. Most importantly, get feedback as soon as you can and adjust your business accordingly. 


Network
Take tips from outgoing and energetic entrepreneurs and don’t be afraid to talk about your music, your band, and what you are trying to achieve. When you play gigs, Introduce yourself to the other bands playing or the guys behind the scenes running lights or sound. You never know who you can meet and you may find a way to collaborate! In the music industry, your success will come from your connections.
Build a Team
Think about who you know who would be willing and able to work with you to develop your career. Hiring professionals, like those at Pro Music Records, to carry out your website, marketing, promotions, and submissions to labels or radio stations can ease your stress and keep you organized. Delegating tasks to your team can also give you more time to hone your craft and create more music. There’s a reason most successful businesses are more than one person! 
Pro Music Records & Entertainment

7 Tips for Getting the Most Out of Your YouTube Channel

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#1. First Impressions are Everything.
Make sure you have a great thumbnail photo for each video. It’s the first thing people will see when they search for you, so make sure it appealing. 

#2. Use Titles & Descriptions to Your Advantage
Your title is of course important for intriguing viewers, but it can also improve your search results. Good marketing can allow your video to reach the most viewers with keywords and tags.

#3. Remember that YouTube is Interactive
According to recent stats, YouTube is more popular than Facebook for certain age groups. Artists should be engaging with fans after posting a video to keep them interested and excited.

#4. Make Use of Call-To-Action Videos
A few quick videos can encourage your fans to take action. Ask people to buy your single on release day, go support another artist, or ask fans to come see you on tour. Videos can create opportunities!

#5. Advertise
Add websites, comments & purchase links to use your channel as a billboard for promotions. Direct fans to subscribe to your channel so you can keep them coming back for more and link to your other social media profiles.

#6. Hook Fans with Playlists
Instead of having a series of isolated videos, use a playlist to get your fans hooked. Start with your most recent and popular videos and then let them cycle through older material. Just make sure that all of your content represents your best self and brand.

#7. Timing is Key
If you’re busy promoting your music, you’re being featured on music blogs, your album just came out, or you have a song on a TV show, make sure you have relevant content on YouTube as well. Make sure you are uploading high-quality videos whether they’re music videos, lyric videos, or vlogs.


Ready to take your YouTube channel to the next level? Try out the tips above with Pro Music Records and Entertainment Media. We can create your high-caliber videos and then handle your promotions and marketing to ensure you reach the right audiences.