Category Archives: merchandise

Your Band as Your Business: Promotion Tools

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Independent musicians often tend to think they can do it all, but the reality is that everyone needs help. Running a band like a business requires tools and outsourcing. Not only is it necessary to be a great musician who plays great music, but you’ll also need to promote yourself. This can be done in a number of ways, but an important one is building and nurturing relationships with fans. 

                   
Turning strangers into fans is your main goal. You can also achieve this through your social media profiles by interacting with followers. Those fans are the ones that are going to spread your music like wildfire and attend your shows with their friends. Commenting on their content is going to keep them interested in your work. You can also use these platforms to build excitement and momentum before releasing your singles and videos.

But, in order to be successful, you have to be in it for the long haul. Daily work of promoting, booking, designing posters and mercy, selling, and touring is all part of the game. To keep progressing, you need to leave time to write your music, of course. Setting up a promotions and marketing plan is going to allow you to focus on what you do: music. Pro Music Records can set you up with a Project Manager to keep your social media up and running by posting new content and attracting more fans. A website, blog and merchandise shop can also be set up so people have even more ways to find your music. Allotting some of your budget now to maintaining these crucial aspects of running your business will guarantee you success for years to come.

Money Solutions to Streaming: Licensing & Publishing Deals

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It’s pretty clear that sites like Spotify and Pandora aren’t paying out big bucks for all artists, so small to mid-level musicians need to start being craftier. Though streaming can be beneficial for growing a fan base, there has to be a better way to make money than half a penny per play. Fans streaming your music can hopefully lead to purchases and increased sales, but these sales are harder and harder to come by in an age of digital music. Then again, artists have always had to look to other sources of revenue such as merchandise and tours…
However frustrating it may be, streaming and piracy aren’t going anywhere. It’s time to start embracing alternatives to generating income by looking to diversifying streams of income. Licensing companies and publishing deals are becoming more and more popular. These resources help artists get their music placed on TV shows, in movies and commercials. 
The solution? Adopt new ways of spreading your music and becoming successful. The technologies that are available to us today to build relationships with fans on social media and other sites are a great place to start. And, with the option of submitting music to a licensing or publishing company, monetary success can become a very tangible option.
Pro Music Records can set you up with either an exclusive publishing deal or simply submit your music to as many music libraries as your budget allows. The greater the number of submissions, the better your chances at landing a placement and making thousands of dollars through entertainment media. Please visit us online at www.promusicrecords.com to find out more about our licensing opportunities and take your music career to a new level! 

What to Avoid: 4 Ways to Ruin Your Music Career

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Navigating the music industry can be tough, but there are four basic ways to ensure your career isn’t a flop. Pro Music Records has the tools to help you avoid these mishaps!


1. Depending on anyone but yourself to build your career
These days, having a solid fan base is essential to even getting noticed by a record label. They want artists who are working and developing their fan base, which means that you need to make sure you’re fulfilling fans’ needs (ie. putting up new material often, interacting with fans through comments).


2. Not having a serious web presence
Be everywhere. Not only do you need to be on Facebook, YouTube and Twitter, but using other platforms like Instagram or blogs can help reach your target demographic. This will make it easier to interact with your incoming fans, too.

  
3. Not selling merchandise
Selling a variety of merch at all your shows (and online) is key. It helps pay for all the little things that got you there, like gas and food. Not only does your stand or site need to exist, but it needs to be easy to get to and easy to purchase from.

  
4. Delivering subpar press kits
A strong, well-crafted press kit can greatly increase your chances of getting into a venue or onto a radio station. With only a few slots to fill, you’ll need to be noticed immediately through your marketing materials. A powerful bio, press release, EPK and one sheet can ensure your submission won’t simply get deleted.  

  
For music promotion services to get your work out to radio stations, blogs, podcasts and magazines, as well as merchandising and publicity services, visit www.promusicrecords.com.