Category Archives: graphic design

Brand Representation: Professional Photos & Headshots

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Whether you’re a musician, actor, dancer or model, image plays a key role in how people decide what to listen to and what to pass on to their friends. Your headshot is often the first impression fans and the press can get of you. That being said, your headshots, album covers, and social media photos are another way to help you communicate with the world. They need to support your music, website, tweets, emails, and songs to complete who you are as an artist and brand. A true, engaging snapshot can help portray your message and go a long way in attracting new fans and entertaining current ones. 
The first step? Hiring a professional. While more money doesn’t always translate into higher quality, investing something in your photos is crucial to generating revenue. You’ll make all your money back if you have the right image to captivate an audience!
Getting the right light to eliminate shadows and under-eye circles can be a lifesaver. Cloudy days make for more forgiving conditions and facing the light will place you in the spotlight. Artistic, vast landscapes as backdrops can also be great, but the focus ultimately needs to be on you as the star. 
Make sure the background of your photo matches your brand. For example, if your music is more folksy, look for something outdoors and vintage. If you’re a rocker, edgy streets and darker lighting can set the mood. Variety in both background and wardrobe can also be beneficial for having photos for different purposes while maintaining consistency in your brand.
Being comfortable (and happy) during a shoot is essential, so play around and don’t be afraid to try new things! Changing your focus or how you’re positioned (sitting, standing, etc.) can lead to awesome shots. And, once you pick your favorites, if something is off like the lighting or a stray hair, editing can fix all kinds of small details.
Pro Music Records & Entertainment Media has highly skilled photographers and all price levels to get you the photos you need. We work with your image and budget to find the right photographer, location and wardrobe for the perfect shot. Call 818.971.9301 for a custom quote or e-mail info@promusicrecords.com to set up a photoshoot today!

6 Steps to Releasing a Record with PMR

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Navigating the music world can be challenging, but Pro Music Records & Entertainment Media can guide you through the process to releasing your next (or first!) album.



Step 1: Create a website! You’ll want to showcase your best self through high-quality photos and videos so that people can know you’re a legitimate artist.  

Step 2: Save Up! You’ll have to spend money to make money. Setting aside a budget for marketing, promotions, merchandise and studio space can ensure you’ll have a product that fully exemplifies your talent.

Step 3: Network Network Network. And wisely. People need to know you exist, but without being bombarded with information. That being said, not all people need to know. You’ll want to connect with other artists or music professionals using social media (creating profiles on Facebook, LinkedIn, etc.) and create relationships. People want to know you care about their work too, instead of feeling like they’re just a means to an end in your career.

Step 4: Present your best work. Your single should be your absolute best song, but every track on your album should be “the best.” Make sure each song is mixed and mastered to perfection because the higher the quality, the more likely you are to be looked at by top producers and labels. 

Step 5: Set a Release Date. Typically, if you’re releasing a single off an album, you’ll want to share it anywhere between 2-4 weeks before the album comes out. Timing is everything! If it’s too far in advance people will forget and if it’s too close to the album date, no one will see it coming.



Step 6: Spread the word! Make sure your fans know about your upcoming music through your social media profiles, website, e-mail newsletters and any other music forums. Word-of-mouth marketing can spread like wildfire if you target the right people to start it!

At PMR, we can take care of all these steps for you, creating customized packages to suit all your marketing, promotion and distribution needs. Releasing your music can be scary and overwhelming, but we’re here to help and make the process easier. Ultimately, your goal is to become a successful, working artist and we can get you there! Please visit us online at http://www.promusicrecords.com