If you haven’t seen this music video for “Big Booty” by Jennifer Lopez featuring Iggy Azalea, you need to press play asap. This video is at 33 million plus hits and counting, and it only came out 5 days ago. Now not all the feedback is positive, but people are watching regardless. There’s a lot artists can learn from a video release like this one.

First of all, the ad at the beginning of the video is making J. Lo and her record label tons of money, but ads only come once you’re bringing in enough traffic. In other words, popularity can go a long way even if not all the responses to your content are positive (let the haters hate). That being said, however, you should absolutely strive to create relevant, engaging and high-quality videos. 

Though music videos aren’t necessarily played on network television like MTV anymore, that doesn’t mean you can’t leverage them to help boost your career. They can definitely make money on sites like YouTube and anywhere else they’re promoted, but more importantly they keep your fans interested in your work. Releasing content, from a full performance or narrative video to behind the scenes recording your new album, is just another way for you to reach out to fans. These videos can then be promoted on your social media sites, which gives them the possibility of going viral and you the possibility of becoming the next #1 artist.