How a Music Video Can Make Your Career

If you haven’t seen this music video for “Big Booty” by Jennifer Lopez featuring Iggy Azalea, you need to press play asap. This video is at 33 million plus hits and counting, and it only came out 5 days ago. Now not all the feedback is positive, but people are watching regardless. There’s a lot artists can learn from a video release like this one.

First of all, the ad at the beginning of the video is making J. Lo and her record label tons of money, but ads only come once you’re bringing in enough traffic. In other words, popularity can go a long way even if not all the responses to your content are positive (let the haters hate). That being said, however, you should absolutely strive to create relevant, engaging and high-quality videos
Though music videos aren’t necessarily played on network television like MTV anymore, that doesn’t mean you can’t leverage them to help boost your career. They can definitely make money on sites like YouTube and anywhere else they’re promoted, but more importantly they keep your fans interested in your work. Releasing content, from a full performance or narrative video to behind the scenes recording your new album, is just another way for you to reach out to fans. These videos can then be promoted on your social media sites, which gives them the possibility of going viral and you the possibility of becoming the next #1 artist. 

New Rules for Making Music in the Digital Age

1. Put it in perspective. The number of YouTube hits you have on any one video can communicate more than the number of sales that were made. For example, a video that has 50 million views may only have sold 50,000 units. Though this number may seem low, today’s industry actually deems it a success.

2. It’s what you can do for others. If you can prove that you will bring ticket sales and a line out the door, promoters, agents and club owners are far more likely to book you. Record labels will want to sign you if you already have an audience they can sell to. 
3. Money will most likely come later. Real success doesn’t happen overnight and you’ll need to grow your audience little by little. The longer it takes for you build your fan base, the more likely you’ll have a long-lasting career instead of being a one-hit wonder.
4. Create music regularly. With so much music available on the internet, fans have a shorter attention span than ever. Keep them excited about your music by putting out songs, even if they’re just acoustic covers or lyric videos, to stay at the forefront of their minds. 
5. Cultivate an organic audience. Friends and family are great for spreading the word about your career, but they don’t count as real fans. Finding an audience that loves your music without even knowing how great you are as a person will result in a loyal fan base.


What to Avoid: 4 Ways to Ruin Your Music Career

Navigating the music industry can be tough, but there are four basic ways to ensure your career isn’t a flop. Pro Music Records has the tools to help you avoid these mishaps!


1. Depending on anyone but yourself to build your career
These days, having a solid fan base is essential to even getting noticed by a record label. They want artists who are working and developing their fan base, which means that you need to make sure you’re fulfilling fans’ needs (ie. putting up new material often, interacting with fans through comments).


2. Not having a serious web presence
Be everywhere. Not only do you need to be on Facebook, YouTube and Twitter, but using other platforms like Instagram or blogs can help reach your target demographic. This will make it easier to interact with your incoming fans, too.

  
3. Not selling merchandise
Selling a variety of merch at all your shows (and online) is key. It helps pay for all the little things that got you there, like gas and food. Not only does your stand or site need to exist, but it needs to be easy to get to and easy to purchase from.

  
4. Delivering subpar press kits
A strong, well-crafted press kit can greatly increase your chances of getting into a venue or onto a radio station. With only a few slots to fill, you’ll need to be noticed immediately through your marketing materials. A powerful bio, press release, EPK and one sheet can ensure your submission won’t simply get deleted.  

  
For music promotion services to get your work out to radio stations, blogs, podcasts and magazines, as well as merchandising and publicity services, visit www.promusicrecords.com


Millenials & Music: Building a Loyal Fan Base

We’ve all heard the term “millennial,” which basically refers to the generation of young adults in our world. This demographic, which makes up 2/3 of any music artist’s fan base, has different expectations, spending and consumption behaviors than others. Recognizing how building brand loyalty among this sector can greatly contribute to making you a successful working artist. 


Millennials love music and are interacting with artists in different ways than previous generations. When reaching this group with music, it can be simple and easy with the many available avenues on the internet. Social media efficiently reaches the widest audiences, sharing your music on Facebook, LinkedIn, Twitter, YouTube, and Instagram. 

Listening and online interaction data can help marketing teams decide who to target with your music. Identifying who is watching your videos based on comments or likes or can help you accumulate even more fans. Given the wealth of information accessible to us through social data, understanding the audience you are trying to reach with your music is key to a profitable campaign. 
It can be tricky to know how to use the numbers available, so hiring a marketing manager can be an efficient way to carry out your campaign. Here at Pro Music Records we use the data to hone your primary audience, which may very well be millennials, and promote your music specifically to them. This can help your fan base grow exponentially, the crucial aspect to generating revenue and popularity in the industry.

7 Tips for Getting the Most Out of Your YouTube Channel

#1. First Impressions are Everything.
Make sure you have a great thumbnail photo for each video. It’s the first thing people will see when they search for you, so make sure it appealing. 

#2. Use Titles & Descriptions to Your Advantage
Your title is of course important for intriguing viewers, but it can also improve your search results. Good marketing can allow your video to reach the most viewers with keywords and tags.

#3. Remember that YouTube is Interactive
According to recent stats, YouTube is more popular than Facebook for certain age groups. Artists should be engaging with fans after posting a video to keep them interested and excited.

#4. Make Use of Call-To-Action Videos
A few quick videos can encourage your fans to take action. Ask people to buy your single on release day, go support another artist, or ask fans to come see you on tour. Videos can create opportunities!

#5. Advertise
Add websites, comments & purchase links to use your channel as a billboard for promotions. Direct fans to subscribe to your channel so you can keep them coming back for more and link to your other social media profiles.

#6. Hook Fans with Playlists
Instead of having a series of isolated videos, use a playlist to get your fans hooked. Start with your most recent and popular videos and then let them cycle through older material. Just make sure that all of your content represents your best self and brand.

#7. Timing is Key
If you’re busy promoting your music, you’re being featured on music blogs, your album just came out, or you have a song on a TV show, make sure you have relevant content on YouTube as well. Make sure you are uploading high-quality videos whether they’re music videos, lyric videos, or vlogs.


Ready to take your YouTube channel to the next level? Try out the tips above with Pro Music Records and Entertainment Media. We can create your high-caliber videos and then handle your promotions and marketing to ensure you reach the right audiences.