What to Avoid: 4 Ways to Ruin Your Music Career

Navigating the music industry can be tough, but there are four basic ways to ensure your career isn’t a flop. Pro Music Records has the tools to help you avoid these mishaps!


1. Depending on anyone but yourself to build your career
These days, having a solid fan base is essential to even getting noticed by a record label. They want artists who are working and developing their fan base, which means that you need to make sure you’re fulfilling fans’ needs (ie. putting up new material often, interacting with fans through comments).


2. Not having a serious web presence
Be everywhere. Not only do you need to be on Facebook, YouTube and Twitter, but using other platforms like Instagram or blogs can help reach your target demographic. This will make it easier to interact with your incoming fans, too.

  
3. Not selling merchandise
Selling a variety of merch at all your shows (and online) is key. It helps pay for all the little things that got you there, like gas and food. Not only does your stand or site need to exist, but it needs to be easy to get to and easy to purchase from.

  
4. Delivering subpar press kits
A strong, well-crafted press kit can greatly increase your chances of getting into a venue or onto a radio station. With only a few slots to fill, you’ll need to be noticed immediately through your marketing materials. A powerful bio, press release, EPK and one sheet can ensure your submission won’t simply get deleted.  

  
For music promotion services to get your work out to radio stations, blogs, podcasts and magazines, as well as merchandising and publicity services, visit www.promusicrecords.com


Business Strategies: Translating Social Media Popularity into a Career

In an era of social media obsession, it seems almost senseless not to utilize these platforms to grow a business or brand. Some social media users have even more followers than celebrities (ie. teen idol Nash Grier has double the followers of Oprah Winfrey)! These users have leveraged their fame to generate income, receiving free products (clothes, food, alcohol, cosmetics, etc.) or invitations to exclusive events as long as they promote whatever it is they receive. These social media superstars all have one thing in common: using their popularity to launch a potential career.
Being virtually free of cost, social media is an ideal way to market a brand, especially since it holds the potential to reach broader audiences at a much faster rate. Updating all of these social media platforms or even a website can take up a ton of time, so when you are ready to build your own personal brand, it may make sense to hire someone to keep up with your posts. This can generate visibility and take advantage of online advertising capabilities. Here at Pro Music Records we offer services that guarantee social media popularity, increasing your likes, fans and followers. The more followers a profile has, the more chances it has to target potential customers. Today’s day and age requires that a new artist or brand maintains social media profiles and we can do that for you! Using entertainment marketing business strategies, we guarantee a certain number of real fans depending on your plan and less than 1% unfollow rate or your money back. Save your time and money and allow PMR to build your brand and increase your fan base by using social media promotions.