Category Archives: Los Angeles

Brand Representation: Professional Photos & Headshots

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Whether you’re a musician, actor, dancer or model, image plays a key role in how people decide what to listen to and what to pass on to their friends. Your headshot is often the first impression fans and the press can get of you. That being said, your headshots, album covers, and social media photos are another way to help you communicate with the world. They need to support your music, website, tweets, emails, and songs to complete who you are as an artist and brand. A true, engaging snapshot can help portray your message and go a long way in attracting new fans and entertaining current ones. 
The first step? Hiring a professional. While more money doesn’t always translate into higher quality, investing something in your photos is crucial to generating revenue. You’ll make all your money back if you have the right image to captivate an audience!
Getting the right light to eliminate shadows and under-eye circles can be a lifesaver. Cloudy days make for more forgiving conditions and facing the light will place you in the spotlight. Artistic, vast landscapes as backdrops can also be great, but the focus ultimately needs to be on you as the star. 
Make sure the background of your photo matches your brand. For example, if your music is more folksy, look for something outdoors and vintage. If you’re a rocker, edgy streets and darker lighting can set the mood. Variety in both background and wardrobe can also be beneficial for having photos for different purposes while maintaining consistency in your brand.
Being comfortable (and happy) during a shoot is essential, so play around and don’t be afraid to try new things! Changing your focus or how you’re positioned (sitting, standing, etc.) can lead to awesome shots. And, once you pick your favorites, if something is off like the lighting or a stray hair, editing can fix all kinds of small details.
Pro Music Records & Entertainment Media has highly skilled photographers and all price levels to get you the photos you need. We work with your image and budget to find the right photographer, location and wardrobe for the perfect shot. Call 818.971.9301 for a custom quote or e-mail info@promusicrecords.com to set up a photoshoot today!

Using iTunes Pre-Order to Build Buzz: Digital Distribution

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When releasing a single or album, it is key to make sure fans know your music is out there so they can find it and purchase! By using an iTunes Pre-Order, you can build fan buzz and sales before your release even goes live. This buzz builds excitement quickly and can easily be spread by word-of-mouth, social media and other promotions.


At Pro Music Records, we handle all the distribution services for you, making it efficient and effortless for your music to be heard and generate revenue. To maximize sales potential, we suggest adding an iTunes pre-order 2-3 weeks prior to your release date. We can set up a pre-order with an iTunes “Buy” link, Instant Gratification tracks and special pre-order pricing. Any pre-order sales count towards iTunes chart positions, which can lead to greater exposure, profit and success. In addition to iTunes, we can set up your single or album on our website and our store, thegoodzonline.com.

Visit promusicrecords.com to learn more or call 818.971.9301 to get a quote on your distribution package today!

How a Professional Music Video can Make an Artist: Creation & Promotion

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We’ve all heard of it: the YouTube sensation who landed a huge record label because of a viral video. As ridiculous as it sounds, independent musicians putting up their music videos on YouTube and then becoming big time stars is more and more common in today’s world of digital media. And, with the release of MTV’s VMA nominations, it’s clear that interesting, unusual and well-made videos can do a lot for an artists career.

For example, Iggy Azalea, who is nominated for seven awards this year, released her video for “Fancy” featuring Charli XCX long after the song was released this past February. It took a month and half for the song to be recognized and debut on the Hot 100 chart, but this success can be greatly contributed to her music video, which went viral shortly after it was released on March 4th. The video now has 161.5 million views (and counting) and portrays the theme of the iconic movie “Clueless,”  which almost any listener in Iggy’s target audience can relate to. The Australian rapper is now one of the most talked about artists of the year.

A remarkable music video has the power to get an musician’s name out and be seen by the masses in a short period of time. It shows audiences who the artist is, how they perform, and how they want their craft to be portrayed. In addition to making a top-quality video, it is key to have a team that can promote your video to major labels, television networks, music blogs and potential fans. Without the right targeting, even the most professionally made videos can go unnoticed. That’s where we come in! Pro Music Records can not only write, produce and direct your next customized video, but push it to MTV, BET and VH1 amongst hundreds of broadband video companies and shows worldwide. Leave it to our team of experts to help you create a top-quality video that gets you noticed and recognized as a legitimate artist.


Business Strategies: Translating Social Media Popularity into a Career

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In an era of social media obsession, it seems almost senseless not to utilize these platforms to grow a business or brand. Some social media users have even more followers than celebrities (ie. teen idol Nash Grier has double the followers of Oprah Winfrey)! These users have leveraged their fame to generate income, receiving free products (clothes, food, alcohol, cosmetics, etc.) or invitations to exclusive events as long as they promote whatever it is they receive. These social media superstars all have one thing in common: using their popularity to launch a potential career.
Being virtually free of cost, social media is an ideal way to market a brand, especially since it holds the potential to reach broader audiences at a much faster rate. Updating all of these social media platforms or even a website can take up a ton of time, so when you are ready to build your own personal brand, it may make sense to hire someone to keep up with your posts. This can generate visibility and take advantage of online advertising capabilities. Here at Pro Music Records we offer services that guarantee social media popularity, increasing your likes, fans and followers. The more followers a profile has, the more chances it has to target potential customers. Today’s day and age requires that a new artist or brand maintains social media profiles and we can do that for you! Using entertainment marketing business strategies, we guarantee a certain number of real fans depending on your plan and less than 1% unfollow rate or your money back. Save your time and money and allow PMR to build your brand and increase your fan base by using social media promotions.

Getting Your Songs Out There: A Pro Music Records Experience

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As an independent artist, it can be really hard to get your music out there without some serious help! That’s where Pro Music Records comes in! We can guide you through the process of becoming an established musician with our vast array of services.
Here’s the Top Eight Things we can do!
  • We know what the music reviewers are looking for!!
    • Nothing slow burns a radio host, music editor, label owner, or blogger like getting bombarded with music that is totally unrelated to the style they promote. It displays a total disrespect. Your songs, of course, are trashed immediately.Our Promotions department knows how to get you air play.  
  • Let’s Make Contact:  We have contacts, so you can get your foot in the door.
    • Most music services ask that you contact them before sending in your music, just to make sure your music is a good fit. It’s for this reason that many services do not post their physical address online. There are a lot of local music resources. Local can mean several things; it may be a particular city and its surrounding suburbs; it may be an entire state or province. Local could also include several states, or even a specific section of a state and still yet local can be a whole country. Our SEO Local Marketing  services can help you make those first contacts with your region!
  • Reaching the blogosphere. 
    • Many bloggers don’t post any contact information at all. In order to get in touch you have to post a comment on their blog. Pro Music Records can find relevant music blogs and contact them on your behalf!
  • Get Formatted. 
    • Music services usually post their format of preference. Often it’s a combination of several formats. They may also welcome videos. Or they may be old school and will ask for physical submissions only. No matter what format their asking for, our Mastering department can work with you to get you single ready.
  • College radio. 
    • Some college radio stations allow you to send your music directly to a show’s host, but many insist that all music must be sent to the Music Director. The Music Director then passes on the music to the various shows, according to the genre. Make sure you’re clear on whom to address your music to.
  • Time sensitive material. 
    • There are a number of music blogs, radio shows, promoters and review sites that will only deal with music that has been released recently. The cutoff date varies, but the allowable time of release is usually six months or less. Work with our  Music Production department to get your relevant work ready and out in a timely manner!
  • Which reviewer accepts my style of music?
    • There are a large number of music blog and review websites that have a stable of reviewers. Each reviewer accepts one or more particular styles of music. So, even though the overall website may welcome many styles, the responsibility is on you to find out which of the reviews/bloggers deals with your particular style of music. Our Promotions department knows who should be listening to your music and can put it in their hands!
  • Sending a press kit. 
    • Another important consideration when sending your music is the accompanying bio information about you or your band. Submission guidelines are usually specific about what sort of information they would like to have included. Our Publicity Services will put your press kit together and make it shine.

At Pro Music Records, a distribution and marketing program for our clients has been implemented to generate revenue from the growing digital download and entertainment industry market.  We do everything we can to bring success to you!

Pro Entertainment Media: “Rivals Get the Goodz” Commercial

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Pro Music Records & Entertainment Media is interested in meeting with you for the opportunity to co-star in and up & coming commercial for theGoodzonline.com. We are a very strong and reputable e-commerce store and video/music production company who is looking to cast young boys, ages 8-12, to portray young baseball rivals on the field.  Actor should be comfortable with hitting baseballs and swinging bats. We will be shooting for a ‘sports rivalry’ scenario, filmed at a local baseball/little league diamond. Both parts in the commercial are non-speaking parts. We are looking to shoot approximately four hours on the day of the shoot.  Check out our video production services here.
General Information
Project Name: Rivals Get the Goodz
Project Type: Commercial
Union Status: Non-Union
Role: Jimmy & Timmy Baseball
Project Rate: Non-Union Rate; Compensation will be discussed once talent is selected upon experience.
Submissions Due By: 6/14/2013
Audition Information
Audition Dates: 6/15/2013
Audition Location: Pro Entertainment Media Offices 
315 W. Verdugo Ave, Burbank, CA 91502
Callback Information
Callback Dates: 06/17/2013
All selected candidates will be contacted on the Monday following auditions.
Shoot Information
Shoot Dates: 07/13/2013, 07/14/2013 (Over Flow Day)
Shoot Times: 7:45am-12:00pm
Shoot Location:  TBA
Casting Information
Casting Director: Taylor Martin
Casting Director Location: San Fernando Valley
Phone: (818) 971-9301
E-mail: taylor@promusicrecords.com
Project Notes
Pro Music Records is taking online submissions. Please include 2 photos, name and number as well as a portfolio if you have one. Send submission to: info@promusicrecords.com
Please submit your info( email, bio etc) a.s.a.p as roles will be filled swiftly on a first submitted first priority basis. 
If any of this applies to you and you think you’ve got that something special quality that adds and doesn’t take away from a potentially huge project submit your info and we’ll get back to you as swift as possible. Good day to you!

Pro Entertainment Media
Burbank, CA 91502
T: (818) 971-9301
www.promusicrecords.com