Category Archives: website creation

The Importance of Understanding Web Analytics [For Musicians]

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In today’s world, any musician striving for success needs to have a basic understanding of technology. While your music should be mastered first, knowing the basics of website statistics can take your career to another level. Understanding who is visiting your website and listening to your music as well as how often, for how long, and from where, is key to honing your target market and accessing a potential fan base. 


Several sites offer web stats that show you what’s happening. They can tell you how many unique visits there were to your site in addition to how many visits were made total. This then translates to your page views so you can see which pages are most or least popular. The average time spent on your site can represent how engaging your content is. The longer a visitor spends on your music page, the more they like what they hear. Or, if your videos page is lacking views, however, perhaps your videos need to be more interesting or of higher quality. 


Referrers explain where visitors came from, whether it was a link you posted on Facebook or a search result on Google. The better you recognize the origins of your site traffic, the better you can find more fans. Finally, search terms that fans use to search and then find your site are displayed so that you can optimize what keywords are included your content. 

Of course, the most important step in this entire process is creating a visually appealing, high-quality website to showcase your talent and work. Then, you’ll need to make sure to market your music to a targeted fan base using web analytics. You’ll want as much time as possible to perfect your music, so getting help from marketing experts and web design professionals will allow you to gain the online presence you need without compromising your time. 
Pro Music Records & Entertainment Media can design custom search-engine friendly websites the are complete with industry specific photos and functionality. Pro Music Records clients are also guaranteed to dominate the 1st page of all the major search engines given reasonable time, driving traffic to your site. Please visit us online at www.promusicrecords.com or call 818.971.9301 for a free quote today!

6 Steps to Releasing a Record with PMR

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Navigating the music world can be challenging, but Pro Music Records & Entertainment Media can guide you through the process to releasing your next (or first!) album.



Step 1: Create a website! You’ll want to showcase your best self through high-quality photos and videos so that people can know you’re a legitimate artist.  

Step 2: Save Up! You’ll have to spend money to make money. Setting aside a budget for marketing, promotions, merchandise and studio space can ensure you’ll have a product that fully exemplifies your talent.

Step 3: Network Network Network. And wisely. People need to know you exist, but without being bombarded with information. That being said, not all people need to know. You’ll want to connect with other artists or music professionals using social media (creating profiles on Facebook, LinkedIn, etc.) and create relationships. People want to know you care about their work too, instead of feeling like they’re just a means to an end in your career.

Step 4: Present your best work. Your single should be your absolute best song, but every track on your album should be “the best.” Make sure each song is mixed and mastered to perfection because the higher the quality, the more likely you are to be looked at by top producers and labels. 

Step 5: Set a Release Date. Typically, if you’re releasing a single off an album, you’ll want to share it anywhere between 2-4 weeks before the album comes out. Timing is everything! If it’s too far in advance people will forget and if it’s too close to the album date, no one will see it coming.



Step 6: Spread the word! Make sure your fans know about your upcoming music through your social media profiles, website, e-mail newsletters and any other music forums. Word-of-mouth marketing can spread like wildfire if you target the right people to start it!

At PMR, we can take care of all these steps for you, creating customized packages to suit all your marketing, promotion and distribution needs. Releasing your music can be scary and overwhelming, but we’re here to help and make the process easier. Ultimately, your goal is to become a successful, working artist and we can get you there! Please visit us online at http://www.promusicrecords.com