Category Archives: fans

Your Band as Your Business: Promotion Tools

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Independent musicians often tend to think they can do it all, but the reality is that everyone needs help. Running a band like a business requires tools and outsourcing. Not only is it necessary to be a great musician who plays great music, but you’ll also need to promote yourself. This can be done in a number of ways, but an important one is building and nurturing relationships with fans. 

                   
Turning strangers into fans is your main goal. You can also achieve this through your social media profiles by interacting with followers. Those fans are the ones that are going to spread your music like wildfire and attend your shows with their friends. Commenting on their content is going to keep them interested in your work. You can also use these platforms to build excitement and momentum before releasing your singles and videos.

But, in order to be successful, you have to be in it for the long haul. Daily work of promoting, booking, designing posters and mercy, selling, and touring is all part of the game. To keep progressing, you need to leave time to write your music, of course. Setting up a promotions and marketing plan is going to allow you to focus on what you do: music. Pro Music Records can set you up with a Project Manager to keep your social media up and running by posting new content and attracting more fans. A website, blog and merchandise shop can also be set up so people have even more ways to find your music. Allotting some of your budget now to maintaining these crucial aspects of running your business will guarantee you success for years to come.

How a Music Video Can Make Your Career

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If you haven’t seen this music video for “Big Booty” by Jennifer Lopez featuring Iggy Azalea, you need to press play asap. This video is at 33 million plus hits and counting, and it only came out 5 days ago. Now not all the feedback is positive, but people are watching regardless. There’s a lot artists can learn from a video release like this one.

First of all, the ad at the beginning of the video is making J. Lo and her record label tons of money, but ads only come once you’re bringing in enough traffic. In other words, popularity can go a long way even if not all the responses to your content are positive (let the haters hate). That being said, however, you should absolutely strive to create relevant, engaging and high-quality videos. 
Though music videos aren’t necessarily played on network television like MTV anymore, that doesn’t mean you can’t leverage them to help boost your career. They can definitely make money on sites like YouTube and anywhere else they’re promoted, but more importantly they keep your fans interested in your work. Releasing content, from a full performance or narrative video to behind the scenes recording your new album, is just another way for you to reach out to fans. These videos can then be promoted on your social media sites, which gives them the possibility of going viral and you the possibility of becoming the next #1 artist. 

What to Avoid: 4 Ways to Ruin Your Music Career

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Navigating the music industry can be tough, but there are four basic ways to ensure your career isn’t a flop. Pro Music Records has the tools to help you avoid these mishaps!


1. Depending on anyone but yourself to build your career
These days, having a solid fan base is essential to even getting noticed by a record label. They want artists who are working and developing their fan base, which means that you need to make sure you’re fulfilling fans’ needs (ie. putting up new material often, interacting with fans through comments).


2. Not having a serious web presence
Be everywhere. Not only do you need to be on Facebook, YouTube and Twitter, but using other platforms like Instagram or blogs can help reach your target demographic. This will make it easier to interact with your incoming fans, too.

  
3. Not selling merchandise
Selling a variety of merch at all your shows (and online) is key. It helps pay for all the little things that got you there, like gas and food. Not only does your stand or site need to exist, but it needs to be easy to get to and easy to purchase from.

  
4. Delivering subpar press kits
A strong, well-crafted press kit can greatly increase your chances of getting into a venue or onto a radio station. With only a few slots to fill, you’ll need to be noticed immediately through your marketing materials. A powerful bio, press release, EPK and one sheet can ensure your submission won’t simply get deleted.  

  
For music promotion services to get your work out to radio stations, blogs, podcasts and magazines, as well as merchandising and publicity services, visit www.promusicrecords.com. 


7 Tips for Getting the Most Out of Your YouTube Channel

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#1. First Impressions are Everything.
Make sure you have a great thumbnail photo for each video. It’s the first thing people will see when they search for you, so make sure it appealing. 

#2. Use Titles & Descriptions to Your Advantage
Your title is of course important for intriguing viewers, but it can also improve your search results. Good marketing can allow your video to reach the most viewers with keywords and tags.

#3. Remember that YouTube is Interactive
According to recent stats, YouTube is more popular than Facebook for certain age groups. Artists should be engaging with fans after posting a video to keep them interested and excited.

#4. Make Use of Call-To-Action Videos
A few quick videos can encourage your fans to take action. Ask people to buy your single on release day, go support another artist, or ask fans to come see you on tour. Videos can create opportunities!

#5. Advertise
Add websites, comments & purchase links to use your channel as a billboard for promotions. Direct fans to subscribe to your channel so you can keep them coming back for more and link to your other social media profiles.

#6. Hook Fans with Playlists
Instead of having a series of isolated videos, use a playlist to get your fans hooked. Start with your most recent and popular videos and then let them cycle through older material. Just make sure that all of your content represents your best self and brand.

#7. Timing is Key
If you’re busy promoting your music, you’re being featured on music blogs, your album just came out, or you have a song on a TV show, make sure you have relevant content on YouTube as well. Make sure you are uploading high-quality videos whether they’re music videos, lyric videos, or vlogs.


Ready to take your YouTube channel to the next level? Try out the tips above with Pro Music Records and Entertainment Media. We can create your high-caliber videos and then handle your promotions and marketing to ensure you reach the right audiences.