Category Archives: music marketing

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For those of you who haven’t heard, as of last Monday, Nominees for the 2014 American Music Awards have been announced.  

Just a side note for all of the dreamers out there,  if you’re wishing of having you’re name on that list and you have this crazy drive in you that knows you can accomplish such a goal, then take the initiative to help yourself out here.  It’s hard work, but there’s curtain companies out there that can do the heavy lifting for you, and actually want to help you get your name on that awards list.  


For the rest of everyone, here are the nominees:     


Aussie rapper Iggy Azalea comes in at the top with a total of 6 nominations. John Legend, Katy Perry and Pharrell Williams are all up for five nominations each.  Lorde is in the running for four honors.  Beyonce, Eminem, Imagine Dragons, OneRepublic, and One Direction were all nominated for three awards.  Drake, Luke Bryan, Sam Smith, and Bastille each received two nominations for the fan-voted awards show. 

Winners will be announced along with live performances on November 23 through a live broadcast held at the Nokia Theatre at L.A. Live in Los Angeles, CA on ABC starting at 8p.m.  

Artist of the Year
Iggy Azalea
Beyonce
Luke Bryan
Eminem
Imagine Dragons
John Legend
Lorde
One Direction
Katy Perry
Pharrell Williams
New Artist of the Year as Presented by Kohl’s
5 Seconds of Summer

Iggy Azalea
Bastille
Sam Smith
Meghan Trainor
Single of the Year
Iggy Azalea Featuring Charli XCX “Fancy”

John Legend “All of Me”
MAGIC! “Rude”
Katy Perry Featuring Juicy J “Dark Horse”
Pharrell Williams “Happy”
Favorite Male Artist Pop/Rock
John Legend

Sam Smith
Pharrell Williams
Favorite Female Arist Pop/Rock
Iggy Azalea

Lorde
Katy Perry
Favorite Band, Duo or Group – Pop/Rock
Imagine Dragons

One Direction
OneRepublic

If you are ready to take your music career to the next level and be apart of the biggest events in the music industry submit your best songs to submissions@promusicrecords.com. 

Your Band as Your Business: Promotion Tools

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Independent musicians often tend to think they can do it all, but the reality is that everyone needs help. Running a band like a business requires tools and outsourcing. Not only is it necessary to be a great musician who plays great music, but you’ll also need to promote yourself. This can be done in a number of ways, but an important one is building and nurturing relationships with fans. 

                   
Turning strangers into fans is your main goal. You can also achieve this through your social media profiles by interacting with followers. Those fans are the ones that are going to spread your music like wildfire and attend your shows with their friends. Commenting on their content is going to keep them interested in your work. You can also use these platforms to build excitement and momentum before releasing your singles and videos.

But, in order to be successful, you have to be in it for the long haul. Daily work of promoting, booking, designing posters and mercy, selling, and touring is all part of the game. To keep progressing, you need to leave time to write your music, of course. Setting up a promotions and marketing plan is going to allow you to focus on what you do: music. Pro Music Records can set you up with a Project Manager to keep your social media up and running by posting new content and attracting more fans. A website, blog and merchandise shop can also be set up so people have even more ways to find your music. Allotting some of your budget now to maintaining these crucial aspects of running your business will guarantee you success for years to come.

Millenials & Music: Building a Loyal Fan Base

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We’ve all heard the term “millennial,” which basically refers to the generation of young adults in our world. This demographic, which makes up 2/3 of any music artist’s fan base, has different expectations, spending and consumption behaviors than others. Recognizing how building brand loyalty among this sector can greatly contribute to making you a successful working artist. 


Millennials love music and are interacting with artists in different ways than previous generations. When reaching this group with music, it can be simple and easy with the many available avenues on the internet. Social media efficiently reaches the widest audiences, sharing your music on Facebook, LinkedIn, Twitter, YouTube, and Instagram. 

Listening and online interaction data can help marketing teams decide who to target with your music. Identifying who is watching your videos based on comments or likes or can help you accumulate even more fans. Given the wealth of information accessible to us through social data, understanding the audience you are trying to reach with your music is key to a profitable campaign. 
It can be tricky to know how to use the numbers available, so hiring a marketing manager can be an efficient way to carry out your campaign. Here at Pro Music Records we use the data to hone your primary audience, which may very well be millennials, and promote your music specifically to them. This can help your fan base grow exponentially, the crucial aspect to generating revenue and popularity in the industry.

Brand Representation: Professional Photos & Headshots

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Whether you’re a musician, actor, dancer or model, image plays a key role in how people decide what to listen to and what to pass on to their friends. Your headshot is often the first impression fans and the press can get of you. That being said, your headshots, album covers, and social media photos are another way to help you communicate with the world. They need to support your music, website, tweets, emails, and songs to complete who you are as an artist and brand. A true, engaging snapshot can help portray your message and go a long way in attracting new fans and entertaining current ones. 
The first step? Hiring a professional. While more money doesn’t always translate into higher quality, investing something in your photos is crucial to generating revenue. You’ll make all your money back if you have the right image to captivate an audience!
Getting the right light to eliminate shadows and under-eye circles can be a lifesaver. Cloudy days make for more forgiving conditions and facing the light will place you in the spotlight. Artistic, vast landscapes as backdrops can also be great, but the focus ultimately needs to be on you as the star. 
Make sure the background of your photo matches your brand. For example, if your music is more folksy, look for something outdoors and vintage. If you’re a rocker, edgy streets and darker lighting can set the mood. Variety in both background and wardrobe can also be beneficial for having photos for different purposes while maintaining consistency in your brand.
Being comfortable (and happy) during a shoot is essential, so play around and don’t be afraid to try new things! Changing your focus or how you’re positioned (sitting, standing, etc.) can lead to awesome shots. And, once you pick your favorites, if something is off like the lighting or a stray hair, editing can fix all kinds of small details.
Pro Music Records & Entertainment Media has highly skilled photographers and all price levels to get you the photos you need. We work with your image and budget to find the right photographer, location and wardrobe for the perfect shot. Call 818.971.9301 for a custom quote or e-mail info@promusicrecords.com to set up a photoshoot today!