Millenials & Music: Building a Loyal Fan Base

We’ve all heard the term “millennial,” which basically refers to the generation of young adults in our world. This demographic, which makes up 2/3 of any music artist’s fan base, has different expectations, spending and consumption behaviors than others. Recognizing how building brand loyalty among this sector can greatly contribute to making you a successful working artist. 


Millennials love music and are interacting with artists in different ways than previous generations. When reaching this group with music, it can be simple and easy with the many available avenues on the internet. Social media efficiently reaches the widest audiences, sharing your music on Facebook, LinkedIn, Twitter, YouTube, and Instagram. 

Listening and online interaction data can help marketing teams decide who to target with your music. Identifying who is watching your videos based on comments or likes or can help you accumulate even more fans. Given the wealth of information accessible to us through social data, understanding the audience you are trying to reach with your music is key to a profitable campaign. 
It can be tricky to know how to use the numbers available, so hiring a marketing manager can be an efficient way to carry out your campaign. Here at Pro Music Records we use the data to hone your primary audience, which may very well be millennials, and promote your music specifically to them. This can help your fan base grow exponentially, the crucial aspect to generating revenue and popularity in the industry.

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