Millenials & Music: Building a Loyal Fan Base

We’ve all heard the term “millennial,” which basically refers to the generation of young adults in our world. This demographic, which makes up 2/3 of any music artist’s fan base, has different expectations, spending and consumption behaviors than others. Recognizing how building brand loyalty among this sector can greatly contribute to making you a successful working artist. 


Millennials love music and are interacting with artists in different ways than previous generations. When reaching this group with music, it can be simple and easy with the many available avenues on the internet. Social media efficiently reaches the widest audiences, sharing your music on Facebook, LinkedIn, Twitter, YouTube, and Instagram. 

Listening and online interaction data can help marketing teams decide who to target with your music. Identifying who is watching your videos based on comments or likes or can help you accumulate even more fans. Given the wealth of information accessible to us through social data, understanding the audience you are trying to reach with your music is key to a profitable campaign. 
It can be tricky to know how to use the numbers available, so hiring a marketing manager can be an efficient way to carry out your campaign. Here at Pro Music Records we use the data to hone your primary audience, which may very well be millennials, and promote your music specifically to them. This can help your fan base grow exponentially, the crucial aspect to generating revenue and popularity in the industry.

4 Ways To Make Your Music Go Viral

Dream Big, but Start Small. 
Instead of focusing on the endgame, which can be both daunting and discouraging, prioritize the steps you’ll need to get there. For example, you’ll probably have more success submitting to an independent publication than Rolling Stone, and more luck trying to get signed by a record label if you play outside your town/state. There are many steps you can take to launch your career and amongst them are building a solid website, advertising, optimizing your results on search engines and reaching out to music blogs. PMR has experts on each of these tasks to leave you more time to work on your music and make the process less overwhelming.

Know Your Competition. 
Make a list of competing bands or artists in your genre. Who motivates you? Who is getting sponsorships and airplay? Who is being interviewed? Then, understand why. If they have a stronger brand, it may be worthwhile to rethink yours by seeking consulting or brand development services. If they have better marketing, spend some time getting your name out. PMR can submit you to hundreds of the best internet resources for independent music and entertainment to drive traffic to your site.

Focus on Your Music as Your Business
Once your music is released, you are no longer just an artist, you are a business owner. Selling your music and personalized merchandise is your #1 goal. Entertainment professionals exist to help you succeed by marketing your talents, gaining publicity and spreading the word about your goods. 

Get Popular. 
Be everywhere for everyone and never underestimate the power of social media. Your music needs to be available on Rdio, Spotify, iTunes, CDBaby, YouTube, underground music sites and discovery platforms. Making money is great, but the more people can hear your music for free, the more likely they will be to purchase it, attend your concerts and talk about your talent. PMR can handle your physical and digital distribution as well as promotions on social media.
For more info, please contact Pro Music Records & Entertainment Media:
502 S. Verdugo Dr. Suite 204
Burbank, CA 
91502
Office: (818) 971-9301
info@promusicrecords.com