Brand Representation: Professional Photos & Headshots

Whether you’re a musician, actor, dancer or model, image plays a key role in how people decide what to listen to and what to pass on to their friends. Your headshot is often the first impression fans and the press can get of you. That being said, your headshots, album covers, and social media photos are another way to help you communicate with the world. They need to support your music, website, tweets, emails, and songs to complete who you are as an artist and brand. A true, engaging snapshot can help portray your message and go a long way in attracting new fans and entertaining current ones. 
The first step? Hiring a professional. While more money doesn’t always translate into higher quality, investing something in your photos is crucial to generating revenue. You’ll make all your money back if you have the right image to captivate an audience!
Getting the right light to eliminate shadows and under-eye circles can be a lifesaver. Cloudy days make for more forgiving conditions and facing the light will place you in the spotlight. Artistic, vast landscapes as backdrops can also be great, but the focus ultimately needs to be on you as the star. 
Make sure the background of your photo matches your brand. For example, if your music is more folksy, look for something outdoors and vintage. If you’re a rocker, edgy streets and darker lighting can set the mood. Variety in both background and wardrobe can also be beneficial for having photos for different purposes while maintaining consistency in your brand.
Being comfortable (and happy) during a shoot is essential, so play around and don’t be afraid to try new things! Changing your focus or how you’re positioned (sitting, standing, etc.) can lead to awesome shots. And, once you pick your favorites, if something is off like the lighting or a stray hair, editing can fix all kinds of small details.
Pro Music Records & Entertainment Media has highly skilled photographers and all price levels to get you the photos you need. We work with your image and budget to find the right photographer, location and wardrobe for the perfect shot. Call 818.971.9301 for a custom quote or e-mail info@promusicrecords.com to set up a photoshoot today!

4 Ways To Make Your Music Go Viral

Dream Big, but Start Small. 
Instead of focusing on the endgame, which can be both daunting and discouraging, prioritize the steps you’ll need to get there. For example, you’ll probably have more success submitting to an independent publication than Rolling Stone, and more luck trying to get signed by a record label if you play outside your town/state. There are many steps you can take to launch your career and amongst them are building a solid website, advertising, optimizing your results on search engines and reaching out to music blogs. PMR has experts on each of these tasks to leave you more time to work on your music and make the process less overwhelming.

Know Your Competition. 
Make a list of competing bands or artists in your genre. Who motivates you? Who is getting sponsorships and airplay? Who is being interviewed? Then, understand why. If they have a stronger brand, it may be worthwhile to rethink yours by seeking consulting or brand development services. If they have better marketing, spend some time getting your name out. PMR can submit you to hundreds of the best internet resources for independent music and entertainment to drive traffic to your site.

Focus on Your Music as Your Business
Once your music is released, you are no longer just an artist, you are a business owner. Selling your music and personalized merchandise is your #1 goal. Entertainment professionals exist to help you succeed by marketing your talents, gaining publicity and spreading the word about your goods. 

Get Popular. 
Be everywhere for everyone and never underestimate the power of social media. Your music needs to be available on Rdio, Spotify, iTunes, CDBaby, YouTube, underground music sites and discovery platforms. Making money is great, but the more people can hear your music for free, the more likely they will be to purchase it, attend your concerts and talk about your talent. PMR can handle your physical and digital distribution as well as promotions on social media.
For more info, please contact Pro Music Records & Entertainment Media:
502 S. Verdugo Dr. Suite 204
Burbank, CA 
91502
Office: (818) 971-9301
info@promusicrecords.com