Music Artists as Entrepreneurs: Building Your Empire

Until recently, the only way to “make it” was to be picked by an A&R rep at a major record label, and even that didn’t guarantee success if the label dropped your record or cut your marketing budget. Today, your success is primarily up to you. You are your own CEO and your product is your music. Identifying multiple sources of revenue and having a team is the first step in thinking like an entrepreneur and forming your thriving business 

Develop Your Product & Identify an Audience
Think about exactly what it is you are making and how it is different from existing music. What genre do you mow identify with? Your personality and image are significant aspects of your business, too. Understanding how to develop your brand in the market is invaluable.
Next, find out who your customers or fans are. Use internet tools like Google Analytics, Facebook, Twitter and other social media channels to see who is listening, watching and commenting. Talking to fans after shows will allow you to figure out who your key demographic is. 
Get Your Music Out There
You’ll need to get your product to the market as quickly as possible, so release small and often on easily accessible digital platforms. If you don’t have the money to release a full length album, start with distributing singles every few months or EP’s. Cover Songs for your YouTube channel can keep fans interested without forcing you to spend thousands of dollars. Another good method is releasing a song to social media and telling fans you’ll release the next once you get a certain number of comments or likes. Promotions are key to building your fan base. Most importantly, get feedback as soon as you can and adjust your business accordingly. 


Network
Take tips from outgoing and energetic entrepreneurs and don’t be afraid to talk about your music, your band, and what you are trying to achieve. When you play gigs, Introduce yourself to the other bands playing or the guys behind the scenes running lights or sound. You never know who you can meet and you may find a way to collaborate! In the music industry, your success will come from your connections.
Build a Team
Think about who you know who would be willing and able to work with you to develop your career. Hiring professionals, like those at Pro Music Records, to carry out your websitemarketingpromotions, and submissions to labels or radio stations can ease your stress and keep you organized. Delegating tasks to your team can also give you more time to hone your craft and create more music. There’s a reason most successful businesses are more than one person! 
Pro Music Records & Entertainment

The Importance of Understanding Web Analytics [For Musicians]

In today’s world, any musician striving for success needs to have a basic understanding of technology. While your music should be mastered first, knowing the basics of website statistics can take your career to another level. Understanding who is visiting your website and listening to your music as well as how often, for how long, and from where, is key to honing your target market and accessing a potential fan base. 


Several sites offer web stats that show you what’s happening. They can tell you how many unique visits there were to your site in addition to how many visits were made total. This then translates to your page views so you can see which pages are most or least popular. The average time spent on your site can represent how engaging your content is. The longer a visitor spends on your music page, the more they like what they hear. Or, if your videos page is lacking views, however, perhaps your videos need to be more interesting or of higher quality. 


Referrers explain where visitors came from, whether it was a link you posted on Facebook or a search result on Google. The better you recognize the origins of your site traffic, the better you can find more fans. Finally, search terms that fans use to search and then find your site are displayed so that you can optimize what keywords are included your content. 

Of course, the most important step in this entire process is creating a visually appealing, high-quality website to showcase your talent and work. Then, you’ll need to make sure to market your music to a targeted fan base using web analytics. You’ll want as much time as possible to perfect your music, so getting help from marketing experts and web design professionals will allow you to gain the online presence you need without compromising your time. 
Pro Music Records & Entertainment Media can design custom search-engine friendly websites the are complete with industry specific photos and functionality. Pro Music Records clients are also guaranteed to dominate the 1st page of all the major search engines given reasonable time, driving traffic to your site. Please visit us online at www.promusicrecords.com or call 818.971.9301 for a free quote today!