What to Avoid: 4 Ways to Ruin Your Music Career

Navigating the music industry can be tough, but there are four basic ways to ensure your career isn’t a flop. Pro Music Records has the tools to help you avoid these mishaps!


1. Depending on anyone but yourself to build your career
These days, having a solid fan base is essential to even getting noticed by a record label. They want artists who are working and developing their fan base, which means that you need to make sure you’re fulfilling fans’ needs (ie. putting up new material often, interacting with fans through comments).


2. Not having a serious web presence
Be everywhere. Not only do you need to be on Facebook, YouTube and Twitter, but using other platforms like Instagram or blogs can help reach your target demographic. This will make it easier to interact with your incoming fans, too.

  
3. Not selling merchandise
Selling a variety of merch at all your shows (and online) is key. It helps pay for all the little things that got you there, like gas and food. Not only does your stand or site need to exist, but it needs to be easy to get to and easy to purchase from.

  
4. Delivering subpar press kits
A strong, well-crafted press kit can greatly increase your chances of getting into a venue or onto a radio station. With only a few slots to fill, you’ll need to be noticed immediately through your marketing materials. A powerful bio, press release, EPK and one sheet can ensure your submission won’t simply get deleted.  

  
For music promotion services to get your work out to radio stations, blogs, podcasts and magazines, as well as merchandising and publicity services, visit www.promusicrecords.com


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