#1. First Impressions are Everything.
Make sure you have a great thumbnail photo for each video. It’s the first thing people will see when they search for you, so make sure it appealing.
#2. Use Titles & Descriptions to Your Advantage
Your title is of course important for intriguing viewers, but it can also improve your search results. Good marketing can allow your video to reach the most viewers with keywords and tags.
#3. Remember that YouTube is Interactive
According to recent stats, YouTube is more popular than Facebook for certain age groups. Artists should be engaging with fans after posting a video to keep them interested and excited.
#4. Make Use of Call-To-Action Videos
A few quick videos can encourage your fans to take action. Ask people to buy your single on release day, go support another artist, or ask fans to come see you on tour. Videos can create opportunities!
Add websites, comments & purchase links to use your channel as a billboard for promotions. Direct fans to subscribe to your channel so you can keep them coming back for more and link to your other social media profiles.
#6. Hook Fans with Playlists
Instead of having a series of isolated videos, use a playlist to get your fans hooked. Start with your most recent and popular videos and then let them cycle through older material. Just make sure that all of your content represents your best self and brand.
#7. Timing is Key
If you’re busy promoting your music, you’re being featured on music blogs, your album just came out, or you have a song on a TV show, make sure you have relevant content on YouTube as well. Make sure you are uploading high-quality videos whether they’re music videos, lyric videos, or vlogs.