New Rules for Making Music in the Digital Age

1. Put it in perspective. The number of YouTube hits you have on any one video can communicate more than the number of sales that were made. For example, a video that has 50 million views may only have sold 50,000 units. Though this number may seem low, today’s industry actually deems it a success.

2. It’s what you can do for others. If you can prove that you will bring ticket sales and a line out the door, promoters, agents and club owners are far more likely to book you. Record labels will want to sign you if you already have an audience they can sell to. 
3. Money will most likely come later. Real success doesn’t happen overnight and you’ll need to grow your audience little by little. The longer it takes for you build your fan base, the more likely you’ll have a long-lasting career instead of being a one-hit wonder.
4. Create music regularly. With so much music available on the internet, fans have a shorter attention span than ever. Keep them excited about your music by putting out songs, even if they’re just acoustic covers or lyric videos, to stay at the forefront of their minds. 
5. Cultivate an organic audience. Friends and family are great for spreading the word about your career, but they don’t count as real fans. Finding an audience that loves your music without even knowing how great you are as a person will result in a loyal fan base.


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