Category Archives: music artist

The Importance of Understanding Web Analytics [For Musicians]

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In today’s world, any musician striving for success needs to have a basic understanding of technology. While your music should be mastered first, knowing the basics of website statistics can take your career to another level. Understanding who is visiting your website and listening to your music as well as how often, for how long, and from where, is key to honing your target market and accessing a potential fan base. 


Several sites offer web stats that show you what’s happening. They can tell you how many unique visits there were to your site in addition to how many visits were made total. This then translates to your page views so you can see which pages are most or least popular. The average time spent on your site can represent how engaging your content is. The longer a visitor spends on your music page, the more they like what they hear. Or, if your videos page is lacking views, however, perhaps your videos need to be more interesting or of higher quality. 


Referrers explain where visitors came from, whether it was a link you posted on Facebook or a search result on Google. The better you recognize the origins of your site traffic, the better you can find more fans. Finally, search terms that fans use to search and then find your site are displayed so that you can optimize what keywords are included your content. 

Of course, the most important step in this entire process is creating a visually appealing, high-quality website to showcase your talent and work. Then, you’ll need to make sure to market your music to a targeted fan base using web analytics. You’ll want as much time as possible to perfect your music, so getting help from marketing experts and web design professionals will allow you to gain the online presence you need without compromising your time. 
Pro Music Records & Entertainment Media can design custom search-engine friendly websites the are complete with industry specific photos and functionality. Pro Music Records clients are also guaranteed to dominate the 1st page of all the major search engines given reasonable time, driving traffic to your site. Please visit us online at www.promusicrecords.com or call 818.971.9301 for a free quote today!

6 Steps to Releasing a Record with PMR

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Navigating the music world can be challenging, but Pro Music Records & Entertainment Media can guide you through the process to releasing your next (or first!) album.



Step 1: Create a website! You’ll want to showcase your best self through high-quality photos and videos so that people can know you’re a legitimate artist.  

Step 2: Save Up! You’ll have to spend money to make money. Setting aside a budget for marketing, promotions, merchandise and studio space can ensure you’ll have a product that fully exemplifies your talent.

Step 3: Network Network Network. And wisely. People need to know you exist, but without being bombarded with information. That being said, not all people need to know. You’ll want to connect with other artists or music professionals using social media (creating profiles on Facebook, LinkedIn, etc.) and create relationships. People want to know you care about their work too, instead of feeling like they’re just a means to an end in your career.

Step 4: Present your best work. Your single should be your absolute best song, but every track on your album should be “the best.” Make sure each song is mixed and mastered to perfection because the higher the quality, the more likely you are to be looked at by top producers and labels. 

Step 5: Set a Release Date. Typically, if you’re releasing a single off an album, you’ll want to share it anywhere between 2-4 weeks before the album comes out. Timing is everything! If it’s too far in advance people will forget and if it’s too close to the album date, no one will see it coming.



Step 6: Spread the word! Make sure your fans know about your upcoming music through your social media profiles, website, e-mail newsletters and any other music forums. Word-of-mouth marketing can spread like wildfire if you target the right people to start it!

At PMR, we can take care of all these steps for you, creating customized packages to suit all your marketing, promotion and distribution needs. Releasing your music can be scary and overwhelming, but we’re here to help and make the process easier. Ultimately, your goal is to become a successful, working artist and we can get you there! Please visit us online at http://www.promusicrecords.com

Using iTunes Pre-Order to Build Buzz: Digital Distribution

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When releasing a single or album, it is key to make sure fans know your music is out there so they can find it and purchase! By using an iTunes Pre-Order, you can build fan buzz and sales before your release even goes live. This buzz builds excitement quickly and can easily be spread by word-of-mouth, social media and other promotions.


At Pro Music Records, we handle all the distribution services for you, making it efficient and effortless for your music to be heard and generate revenue. To maximize sales potential, we suggest adding an iTunes pre-order 2-3 weeks prior to your release date. We can set up a pre-order with an iTunes “Buy” link, Instant Gratification tracks and special pre-order pricing. Any pre-order sales count towards iTunes chart positions, which can lead to greater exposure, profit and success. In addition to iTunes, we can set up your single or album on our website and our store, thegoodzonline.com.

Visit promusicrecords.com to learn more or call 818.971.9301 to get a quote on your distribution package today!

How a Professional Music Video can Make an Artist: Creation & Promotion

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We’ve all heard of it: the YouTube sensation who landed a huge record label because of a viral video. As ridiculous as it sounds, independent musicians putting up their music videos on YouTube and then becoming big time stars is more and more common in today’s world of digital media. And, with the release of MTV’s VMA nominations, it’s clear that interesting, unusual and well-made videos can do a lot for an artists career.

For example, Iggy Azalea, who is nominated for seven awards this year, released her video for “Fancy” featuring Charli XCX long after the song was released this past February. It took a month and half for the song to be recognized and debut on the Hot 100 chart, but this success can be greatly contributed to her music video, which went viral shortly after it was released on March 4th. The video now has 161.5 million views (and counting) and portrays the theme of the iconic movie “Clueless,”  which almost any listener in Iggy’s target audience can relate to. The Australian rapper is now one of the most talked about artists of the year.

A remarkable music video has the power to get an musician’s name out and be seen by the masses in a short period of time. It shows audiences who the artist is, how they perform, and how they want their craft to be portrayed. In addition to making a top-quality video, it is key to have a team that can promote your video to major labels, television networks, music blogs and potential fans. Without the right targeting, even the most professionally made videos can go unnoticed. That’s where we come in! Pro Music Records can not only write, produce and direct your next customized video, but push it to MTV, BET and VH1 amongst hundreds of broadband video companies and shows worldwide. Leave it to our team of experts to help you create a top-quality video that gets you noticed and recognized as a legitimate artist.